Business ProfileforGoPro Home Inspections, LLC

In December 2019, BBB contacted the business regarding the following certifications and testimonials shown on the business website. To date the business did not provide further information to substantiate the credentials or show the testimonials were from customers of the business.

Credentials/Certifications
(Location: https://goproinspect.com/about-our-home-inspectors/)
+Commercial Inspector Internachi Certified
+Wind Mitigation Inspector Internachi Certified
+Florida Association of Building Inspectors
+InterNACHI seal
+Veterans Association of Real Estate Professionals (Orlando FL Chapter)
+Orlando Regional Realtor Association

BBB Code of Advertising indicates:
Basic Principles of the Code
The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.


Testimonials
(Location: https://goproinspect.com/testimonials/)

BBB Code of Advertising indicates:
Testimonials and Endorsements
In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:
It is not genuine and does not actually represent the current opinion of the endorser;
The actual wording of the testimonial or endorsement has been altered in such a way as to change its overall meaning and impact;
It contains representations or statements which would be misleading if made directly by the advertiser;
While literally true, it creates deceptive implications;
The endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service;
The advertiser represents, directly or by implication, that the endorser is an "actual consumer" when such is not the case and the advertisement fails to clearly and conspicuously disclose that fact;
A consumer's experience represented in an advertisement is not the typical experience of those using the product or service, unless the advertisement clearly and conspicuously discloses what the expected results will be;
In the U.S., advertisers should consult the Federal Trade Commission Guides on Testimonials and Endorsements for detailed guidance. In Canada, advertisers should review the Competition Bureau's publication on Untrue, Misleading or Unauthorized Use of Tests and Testimonials for specific guidance.