Business ProfileforBody Time Chicago

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

On 9/20/2022, BBB contacted the business regarding their advertised products on their website. The business advertised weight loss performance claims relating to product usage and timed results. This information posted  should be backed by reliable evidence  as required by BBB’s Code of Advertising.

The business advertised the following product on their website:

https://www.bodytimechicago.com/  

FIT IN JUST 20 MINUTES ONCE A WEEK

“20 minutes per week of intensive EMS training is more than enough to reach your personal goals in the shortest time possible. YES! We will change your life and save your valuable time!”

“You will obtain those results in the first 12 weeks doing EMS Training in just 20 minutes once per week.”

“Lose weight or tone your muscles with the best fitness tracker in the world, Electro Muscle Stimulation (EMS FITNESS) is the fastest solution.”

“EMS training works 92% of your muscles much more than a regular gym which you'll maximize only 60%. At Body Time we will activate a total of 650 of body muscles and you will reach the highest possible level of fat burning.”

https://www.bodytimechicago.com/benefits-ems-training/

Benefits of EMS Training

HOW IT WORKS

EMS Training For Body Toning

• The substantiation regarding performance should be substantiated and easily accessible to consumers.

The BBB Code of Advertising States:

1. Basic Principles of the Code

1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

34. Claimed Results

Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

On  3/27/2024  the BBB had a call with the business concerning the ad issues for health and performance claims, the business stated that they would consider making the changes needed. As of 4/10/2024 the business has not made any changes to their website, we have not heard back from the business.