Additional Information for Chicago Auto Body Parts, LLC

• ACURA ILX FRONT BUMPER COVER PRIMED **CAPA** OEM#04711TX6A90ZZ 2013-2015 PL#AC1000180C

   List Price: $381.60   Our Price: $216.00 Your Save: $165.60

•  Businesses has not made it obvious and clear that the list price may not necessarily be the price at which the product or service is sold. Therefore consumer may not be given a true sale on the items. 

The BBB Code of Advertising States:

6. List prices

6.1 “List price,” “manufacturer's list price,” “reference price,” “suggested retail price,” and similar terms, hereinafter collectively referred to as “list price,” may be used deceptively to state or imply a savings which was not, in fact, the case. To the extent that a list price does not in fact correspond to the price at which substantial sales of the product in question have been made, the advertisement of a reduction may mislead the consumer. Such a comparison must be substantiated by the advertiser prior to making any advertised comparison.

6.2 An advertiser, however, can also reference a list price non-deceptively where the advertiser:

6.2.1 Does not describe the difference as a “savings,” or use any other words of similar meaning; and

6.2.2 Clearly and conspicuously discloses2 that the list price may not necessarily be the price at which the product or service is sold. This disclosure may be unnecessary in situations where consumers generally know that the list price may not necessarily be the price at which the product or service is sold. This may be the case, for example, when an automobile dealer references, in its ad, a new car’s Monroney Sticker price.

Here are the requested next steps for your business:

• Omit the word “save”, and any other language indicating a sale price, and add the disclosure per Section 6.2.2 of the BBB Code of                       Advertising.

As of 1/25/2022, business has not responded to BBB emails or modified website/substantiated claims.

https://auto-bodyparts.com/acura-ilx-front-bumper-cover-primed-capa-oem-04711tx6a90zz-2013-2015.html

”ACURA ILX FRONT BUMPER COVER PRIMED **CAPA** OEM#04711TX6A90ZZ 2013-2015 PL#AC1000180C

List Price: $433.17

Our Price: $239.52

Your Save: $193.65

LOW PRICES GUARANTEED”

The BBB Code of Advertising States:

6. List prices

6.1  “List price,” “manufacturer's list price,” “reference price,” “suggested retail price,” and similar terms, hereinafter collectively referred to as “list price,” may be used deceptively to state or imply a savings which was not, in fact, the case. To the extent that a list price does not in fact correspond to the price at which substantial sales of the product in question have been made, the advertisement of a reduction may mislead the consumer. Such a comparison must be substantiated by the advertiser prior to making any advertised comparison.

6.2 An advertiser, however, can also reference a list price non-deceptively where the advertiser:

6.2.1 Does not describe the difference as a “savings,” or use any other words of similar meaning; and

6.2.2 Clearly and conspicuously discloses2 that the list price may not necessarily be the price at which the product or service is sold. This disclosure may be unnecessary in situations where consumers generally know that the list price may not necessarily be the price at which the product or service is sold. This may be the case, for example, when an automobile dealer references, in its ad, a new car’s Monroney Sticker price.

20. Warranties or Guarantees

20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.

20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.

20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.”

20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.