Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Nielsen/Nielsen IQ has 2 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Business ProfileforNielsen/Nielsen IQ

    Market Research
    Looking for more information? Access the headquarters listing for NielsenIQ
    Read more
    The Complaints and Customer Reviews shown on this profile include all complaints and reviews submitted about either the business headquarters or any of its corporate-owned locations, including this one. Use the "Find Locations" link to see all corporate-owned locations.

    Current Alerts For This Business

    Alert:

    BBB has received information that indicates the name of this business is often spoofed by scammers to commit mystery shopper scams. BBB advises applicants to carefully research any mystery shopper positions. Understand whether the business is offering to employ you directly. If you are asked instead to purchase training materials or a directory of businesses that supposedly offer mystery-shopping opportunities, exercise caution.

    Before agreeing to a position, verify that the business does the following:

     - Qualifies and train mystery shoppers to perform specific evaluations
     - Enjoys a good reputation with their clients and shoppers
     - Does not charge a fee to complete an application. 

    To steer clear of get-rich-quick offers, the BBB advises mystery shopper applicants to: 

     - Ignore claims that you will make big profits easily. 
     - Avoid falling for claims that "guarantee" a position, without training. 
     - Be cautions of unsolicited e-mails offering "work-from-home." 
     - Never pay money up-front. A legitimate mystery shopping service will not charge money for materials, training or recruiting. 
     - Obtain the name of the business and check the business out with the BBB, local consumer protection agency, and state attorney general.

    At-a-glance

    Customer Reviews

    This business has 0 reviews

    Customer Complaints

    7 complaints closed in last 3 years

    0 complaints closed in last 12 months

    All complaints are handled by the BBB where the company is Headquartered or a central customer complaint processing location.

    This rating reflects BBB's opinion about the entire organization's interactions with its customers, including interactions with local locations.

    View HQ Business Profile

    Overview

    NielsenIQ is a global information services company providing a view of consumers and markets in 90 countries. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods and retailers. Our approach allows us to connect the dots that others can’t see and build the bigger picture that others miss.

    Business Details

    Location of This Business
    250 E 5th St Ste 1000, Cincinnati, OH 45202-4127
    Headquarters
    200 W Jackson Blvd, Chicago, IL 60606-6910
    BBB File Opened:
    5/21/2007
    Years in Business:
    101
    Business Started:
    1/1/1923
    Business Incorporated:
    6/2/2020
    Type of Entity:
    Limited Liability Company (LLC)
    Alternate Business Name
    • Pinecone Research
    • PineCone Research Panel
    Related Businesses
    Business Management
    • Mr. William Miller
    Contact Information

    Principal

    • Mr. William Miller

    Customer Contact

    • Mr. William Miller

    Local BBB

    BBB Cincinnati

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.