Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

World of Mirth has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Business ProfileforWorld of Mirth

    Toys

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 1 Customer Reviews

    Customer Complaints

    This business has 0 complaints

    Customer Reviews are not used in the calculation of BBB Rating

    Reasons for BBB Rating

    Related Categories

    Business Details

    Location of This Business
    3005 W Cary St, Richmond, VA 23221-3501
    BBB File Opened:
    2/24/2020
    Years in Business:
    31
    Business Started:
    8/6/1993
    Business Incorporated:
    1/9/2018
    Type of Entity:
    Limited Liability Company (LLC)
    Alternate Business Name
    • Shiny Lucky Cat, LLC
    Business Management
    • Thea Brown, Owner
    Contact Information

    Principal

    • Thea Brown, Owner

    Customer Contact

    • Thea Brown, Owner

    Customer Complaints

    0 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Customer Reviews

    1 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    NICHOLE G

    1 star

    07/01/2024

    I WOULD GIVE ZERO STARS IF I COULD! I DO NOT RECOMMEND THIS RACIST ************* PLACE. MY 15 YEAR OLD BIRACIAL NIECE WAS IN THE STORE ON SUNDAY 6/30/2024 WITH HER GRANDMOTHER SHOPPING AND WAS RACIALLY PROFILED. FROM THE MOMENT SHE WALKED IN THE STORE THE BALD HEADED WHITE MANAGER FOLLOWED HER AROUND THE STORE (HER AND HER GRANDMOTHER WERE NOT THE ONLY PEOPLE IN THERE) ENOUGH THAT HER GRANDMOTHER WAS GOING TO CALL THE COPS BECAUSE SHE THOUGHT HE WAS A CREEPY PEDOPHILE! MY NIECE PICKED UP A ***** *****KEYCHAIN AND LOOKED AT THE PRICE AS SHE WALKED AWAY WITH IT AND WHEN SHE SAW IT WAS 20 DOLLARS SHE PUT IT IN A DIFFERENT SECTION OF THE STORE THIS IS WHEN THE RACIST ****** ****** WENT UP TO MY 15 YEAR OLD NIECE AND ACCUSED HER OF STEALING AND TOLD HER TO BE A LITTLE DETECTIVE AND SHOW HIM WHERE THE KEYCHAIN WAS IF SHE DIDNT HAVE IT. WE HAVE REPORTED THIS TO THE OWNER AND STORE MANAGER AND NOTHING IS BEING DONE EVEN THOUGH THE OWNER CLAIMS TO HAVE A BIRACIAL SON! OUR FAMILY WILL BE CONTACTING THE POLICE TO FILE A REPORT, OUR FAMILY LAWYER AND VARIOUS NEWS STATIONS TO GET THE WORD OUT. I AM ALSO SCREENSHOTING THIS REVIEW AND WILL POST IT EVERYWHERE. THIS **** NEEDS TO STOP AND PEOPLE NEED TO BE HELD ACCOUNTABLE!

    World of Mirth Response

    07/10/2024

    Respectfully, we do not condone offensive and insulting language, but we do appreciate you taking the time to share your feedback with us. As you know from our previous discussions and correspondence, we responded to your concerns immediately [in person, by phone, and via email] and apologized to your family members for this unfortunate incident. For a business like ours, it is especially important to us that our customers always feel valued and that interactions with our team are friendly, respectful, and professional. Please be assured that we reviewed and discussed at length your family members experience internally so that we can better serve our customers in the future. Again, we apologize for the misunderstanding.

    Local BBB

    BBB Serving Central Virginia

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.