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Find a Location

DK Ford Sales Ltd has 1 locations, listed below.

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    Business ProfileforDK Ford Sales Ltd

    New Car Dealers

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 1 Customer Reviews

    Customer Complaints

    1 complaints closed in last 3 years

    1 complaints closed in last 12 months

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Overview

    Franchise Automotive Sales and Service.

    Products & Services

    Ford New vehicle and all make Used vehicle sales and leasing along with parts and service. Ford warranty and maintenance as well as retail repairs all makes and models.

    Business Details

    Location of This Business
    6559 Sparrow Drive, Leduc, AB T9E 7L1
    BBB File Opened:
    26/1/1993
    Years in Business:
    31
    Business Started:
    4/1/1993
    Licensing Information:
    This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
    Alternate Business Name
    • D K Ford Sales Ltd
    Business Management
    • Rick Koch
    • Jerry Maciuk, General Manager
    Contact Information

    Principal

    • Rick Koch

    Customer Contact

    • Jerry Maciuk, General Manager
    Additional Contact Information

    Fax Numbers

    • (780) 986-9639
      Primary Fax

    Industry Tip

    BBB Tip: Buying a new car

    Customer Complaints

    1 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Customer Reviews

    1 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Steve L

    1 star

    05/05/2022

    Just wanted to share with you my recent experience with ************* in *****.I wanted to buy a 350 Platinum Tremor for work. Offer I received for my 150 was ridiculous so told the salesperson I would not trade my 1/2 ton and keep it for the wife and use the 350 for work. ( on Monday roughly )Friday I email the business manager saying I had secured my insurance , was gonna send my insurance card and wire the down payment .The sales person calls me back telling me **** credit wont accept me keeping my 150 and the 350 at the same time . I found it weird that a salesperson would tell me That and not the business manager ( I sold fords for 4 years before so have an understanding of the business ).The salesperson finally admits Its the dealership that will not sell me the 350 if I dont trade in my 150 at that ridiculous price.At that point I told the salesperson to Eff Off. No one except my accountant is gonna tell me what I can and cant do with my business.Then the sales manager called me , even told me that he could resell me my truck after I had traded it in . Like really ?So since when a dealership decides for me that I need to trade my vehicle to buy one ? Who are they to tell me what I need for vehicles for work .

    DK Ford Sales Ltd Response

    06/05/2022

    ***** was referred to DK by one of our repeat clients(Brayden XXXXX) who works on the pipelines with him. We ordered him a Superduty with an F150 on trade and got him approved with that trade in. The approval is with the stipulation of trading in his current truck and is an "exception for one unit only" as his credit is stretched. The required $15,000 down, just to get to that approval, which he was fine with at the time of approval. He then brought up that he thought his truck was worth way more money, which we were passing along every dime that we had from our wholesalers for bids. At that point, I gave him the option of selling his unit for the crazy money he though it was worth and then putting that money against the deal to maintain the same structure for **** Credit(amount financed, payments, and the exception for one unit only). He then changed his story and said that his goal was to keep the F150 on the pipeline to "beat up" and keep the Superduty at home so that it didn't get wrecked on the pipeline.Once he eventually told me that he wanted to keep both units, I said we would be at the mercy of **** Credit ( bank) making an exception and that it was unlikely, as they were already making an exception on the current approval. After being told that, he said that he was just going to cancel the deal, and I said that was no worries at all, as we don't pressure people into vehicles. I clarified 4 or 5 times that he was 100% certain he was okay with us selling the vehicle to someone else, as I knew that if we had to re-order or if he was to order elsewhere, the price was 5K higher with the April 25th price hike. He said that we were good to proceed with that, and that's how the conversation ended. He didn't seem particularly hostile with myself, but I can't speak for the conversation he had with ******......as if he was swearing at ******, I'm not surprised that he asked me to give him a call, as I don't expect my staff to deal with foul or abusive language. With regards to his claim that we won't sell a truck without a trade, that is blatantly false, as we're selling Braydenl(his referrer) an F450 Platinum with no trade.On his last point about insurance and wasting his personal time on that front, if he had told us about not trading in his F150 beforehand, he wouldn't have got to that point. The part that struck me as weird about the whole thing, is every quote he was ever given for term, pricing, payments, etc. always included a trade, so it's odd that he didn't bring it up earlier in the conversation. Anyways, if you need anymore information, don't hesitate to give me a shout. To wrap this up, In todays climate, a customer who is being derogatory or using abusive language to my staff ( ***** admits in his complaint he told my staff to Eff off), is not someone we want to deal with anymore. Thanks!

    Local BBB

    BBB Alberta and East Kootenay

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