Business ProfileforAmazing Water Inc.

On May 13, 20201 BBB contacted Amazing Water Inc. with a request for more information about the following claim made on the company’s website https://www.amazingwaterinc.com/  and https://amazing-water-inc.myshopify.com/ :

• Introducing The World’s First Multifunctional Food Sanitizer
  But nowadays, doctors and healthcare specialists diagnose one-in-four (1-in-4) people with cancer. Why is that so? That’s because the food we eat and our environment is much more polluted and contaminated than ever before.
• Each year, approximately 2.2 million people get sick from eating contaminated leafy vegetables – making up nearly 23 percent of the 9.6 million annual cases. 
• North Americans now are consuming 300-600 times the amount of chlorine that is safe to ingest.
• By comparison, the bactericidal effect of active oxygen is about 50 times more effective and 3,000 times faster than that of chlorine.
• Over 30 million units sold!
• 3 year Warranty
• 100% Money Back Guarantee
• 3 YEAR EXTENDED WARRANTY
• Warranty - 12 months

BBB requested substantiations on the claims, their 100% money back guarantee and the warranty.

BBB’s Code of Advertising states, in part 1. Basic Principles of the Code :
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
?1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.?
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.?
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.?


BBB’s Code of Advertising states, in part 20. Warranties or Guarantees :


20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. 
20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request. 
20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. 
20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.” 
20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

BBB also reached out toAmazing Water Inc. with letters on May 13, 2021 and May 26, 2021 to receive substantiations on their claims.
As of June 9, 2021, the BBB has not received any response to the requested information and the website is still active.