Business ProfileforTiger Express

On May 25, 2023, BBB requested Tiger Express to modify, substantiate, or discontinue claims on their website (https://syntheticgrasswarehouse.com/) that read:

“SGW is the Largest Distributor of Artificial Grass in North America”

“Proudly Made in the USA”

“Factory direct prices with same-day shipping across the United States.”

”...factory-backed warranty.”

“15-year warranty*”

“10-year warranty*”

“...thanks to the expertise of TenCate Grass, the industry leader in artificial grass manufacturing”

“Today SGW and TenCate produce and distribute the best artificial turf on the market.”

“Factory direct Pricing”

“This ensures the vibrant green color of your turf will never fade, regardless of sun exposure.”

“THE LARGEST ARTIFICIAL GRASS SUPPLIER IN THE USA”

“Synthetic Grass Warehouse continues to be the leading distributor of Artificial Grass in the nation”

“Safety and Satisfaction Guaranteed”

“Each product is UV-resistant, guaranteed to not fade or discolor in the sun…”

“...effectively eliminates any fading or discoloration over time.”

“reinforces the artificial grass blades with a tuft bind of over 10 pounds, the strongest in the industry!”

“backed by our 15-year warranty, the longest in the industry!”

“Currently, the EPA’s maximum allowance for PFAS within artificial turf is 100 ppm. All SGW products are approximately 50 ppm, making them well within the recommended safety limits”

Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.

BBB’s Code of advertising:

1.  Basic Principles of the Code, Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. 

8.1 “Factory to you,” “factory direct,” “wholesaler,” “wholesale price” The terms “factory to you,” “direct from maker,” “factory direct,” “factory outlet” and the like can be used where all advertised products are actually manufactured by the advertiser or in factories owned or controlled by the advertiser.

20. Warranties or Guarantees When using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee."

22. Asterisks, Asterisks can be used to provide additional information about the product or service. However, they should not be used to contradict or change the meaning of the original claim. 

29. Subjective Claims – Puffery Expressions of opinion or intangible qualities of a product or service do not need to be substantiated.  Such claims include “we try harder” or “best food in the world.” 

30.  Testimonials and Endorsements, Advertisers should ensure that testimonials and endorsement are not misleading and represent the current opinion of the endorser. A consumer endorser’s experience should reflect what users generally achieve, unless there is a clear and conspicuous disclosure of what the expected results will be. Advertisers should not include claims in testimonials that they themselves cannot make and support.

34. Claimed Results Claims relating to performance and results should be backed up by reliable evidence.

36. Environmental Benefit Claims Advertisers should avoid broad, unqualified environmental claims such as “green,” or “eco-friendly.”  Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified.  Environmental Certifications and seals of approval may be used if properly issued.  Additional disclosures are needed if not issued by an independent third-party.

37. “Made in USA” Claims "Made in USA," and similar terms used to describe the origin of a product must be truthful and substantiated. In general, all or virtually all of the product must be made in the USA. Qualified “Made in USA” claims can made be under certain circumstances and with appropriate disclosures. 

As of June 8, 2023, the business has not responded to BBB's request.