Business ProfileforOlympus Roofing Specialist Inc

On December 5, 2022, BBB Serving Los Angeles and Silicon Valley requested that the business substantiate, modify, or discontinue claims on the company's website, www.olympusroofingspecialist.com. The business advertises the following claims:
- "20 Years in Business"
- Coupons without expiration date disclosed
- "100% Satisfaction Guaranteed"
- "100% Guarantee
Our services come with warranties, ensuring that your roof lasts long."

The Forward to the BBB Code of Advertising states that, "In all instances, advertisers, agencies and media should also be sure that they are in compliance with local, state, federal and provincial laws and regulations governing advertising."

The BBB Code of Advertising states, "1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. 1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. 1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact."

The BBB Code of Advertising also states, "20.1 When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request. 20.2 Advertisers should only use "satisfaction guarantee," "money back guarantee," "free trial offer," or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request. 20.3 When "satisfaction guarantee" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. 20.4 When advertising "lifetime" warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term "lifetime." 20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee."

While the business initially responded to BBB, as of January 17, 2023, the business has failed to substantiate, modify, or discontinue the claims brought to their attention.