Business ProfileforSwimcalls

On August 9, 2024, BBB Serving Los Angelesand Silicon Valley requested that the business substantiate, modify, ordiscontinue claims on the company's website, https://www.swimcalls.com/.The business advertises ComparativePrice, Value and Savings Claims. The business also advertises the EnvironmentalBenefit Claim of “Sustainably made.”

The BBB Code ofAdvertising states, "BBB recognizes that truthful price information helpsconsumers make informed purchasing decisions and that comparative priceadvertising1 plays an important role in promoting vigorous competition amongretailers. At the same time, misleading or unsubstantiated pricing claimsinjure both consumers and competitors. The following examples offer guidance onensuring that pricing claims are truthful and not misleading. 2.1 Advertisersmay offer a price reduction or savings by comparing their selling price with:2.1.1 Their own former selling price; 2.1.2 The current selling price ofidentical products or services sold by others in the trade area (the area inwhich the company does business or where the advertisement appears) (e.g.,"selling elsewhere at $_______."); or 2.1.3 The current selling priceof a comparable product or service sold by the advertiser or by others in thetrade area (e.g., "comparable value," "compares with products orservices selling at $_____," "equal to products or services sellingfor $_____"). 2.2 In each case, the advertisement must clearly andconspicuously disclose which basis of comparison is being used. 2.3 When thesecomparisons are made in advertising, the claims must be based on the provisionsin Sections 3 - 7."

The BBB Code ofAdvertising also states, “1.1 The primary responsibility fortruthful and non-deceptive advertising rests with the advertiser. Advertisersshould be prepared to substantiate any objective claims or offers made beforepublication or broadcast. Upon request, they should present such substantiationpromptly to the advertising medium or BBB. 36.1.1 Advertisers should notmake broad, unqualified general environmental benefit claims like “green” or“eco-friendly.” 36.1.2 Advertisers must qualify general claims withspecific environmental benefits. 36.1.3 Advertisers must possess competentand reliable evidence (often scientific evidence) to support all environmentalbenefit claims. Qualifications for any claim must be clear, conspicuous andunderstandable. 36.1.4 When an advertiser qualifies a general claim with aspecific benefit, the benefit should be significant. Advertisers must nothighlight small or unimportant benefits. 36.1.5 Unless clear from thecontext, any environmental claim must specify clearly and conspicuously whetherthe claim applies to the product, the product’s packaging, a service or just toa portion of the product, package or service.”

As of September 3, 2024, the business hasfailed to respond to our request for substantiation, modification, ordiscontinuation of the advertised claims.