Business ProfileforPure Botanika

On December 16, 2022, BBB requested Pure Botanika to modify, substantiate, or discontinue claims made on their website (https://purebotanika.com/) that read, "Alternative Pain Relief that Works For Days..FEEL BETTER FAST!", "96 Hours of Time-Released All Natural Pain Relief, Right Where It Hurts..Find out how easy, hemp-based solution is changing the way people manage pain for good", "..the European Journal of Pain showed this ingredient applied to the skin could help lower pain and inflammation", "Rated #1 in diffusion testing for the best transmissibility through the skin!", "***** 24 reviews", "100% WORRY-LESS GUARANTEE" & "100% SATISFACTION GUARANTEE", "All 3 work in harmony to bring your skin and muscles pure relief", "THE ULTIMATE PAIN TREATMENT..4 FULL DAYS OF RELIEF...", "Our hemp extract pain patches will be the last treatment you’ll need for everything from joint pain, to injury and muscle soreness, cramping, and tightness. Use on the shoulder, back, neck, and other muscles and joints. Ideal for pre and post-workout recovery–also terrific for menstrual pain and cramping.", "Finally, relief from muscle aches and joint stiffness without the debilitating side effects or the hassle of pills", "Say Goodbye to Pain and Get Back to Your Old Life Again", "Maximum Absorption..Proven greater absorption than other methods that get slowed or blocked by during digestion", "Fast Acting", "..Quick, Quick – Effects of a skin patch can be felt within minutes..", "Side-effect Free". Additionally, on the company's Facebook (https://www.facebook.com/PureBotanika) it reads: "Alternative Pain Relief that Works For Days!". Additionally, on the company's Instagram (https://www.instagram.com/purebotanikawellness/) it reads: "Creators of the Pure Botanika Hemp Extract Pain Patch. Believers in the science and power of healing with hemp extract...". Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.

BBB's Code of Advertising Section 34 states, claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data. BBB's Code of Advertising Section 29 states, expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation. 29.2 Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion. 29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement. BBB's Code of Advertising Section 28 states, superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved. BBB's Code of Advertising Section 1 states, the primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB; 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used; Additionally, BBB's Code of Advertising Section 20 states, when using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. 20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

As of January 3, 2023 the business has not responded to BBB's request.