Business ProfileforTropical Frost Services, Inc.

In June 2021 BBB contacted the business regarding the following advertising concerns:
"Satisfaction Guaranteed"
"BBB A+ Rating"
"Free Estimates
Will beat any competitors estimate by up to $500, Guaranteed"

To date the business responded they were working to make changes, but no updates to their advertising have occured.


BBB Code of Advertising indicates:
20. Warranties or Guarantees
20.1 When using the term "warranty" or "guarantee" in product advertising, the advertiser must
clearly and conspicuously include a statement that the complete details of the warranty can be
seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of
mail or telephone order sales, made available free on written request.
20.2 Advertisers should only use "satisfaction guarantee," "money back guarantee," "free trial
offer," or similar representations in advertising if the seller or manufacturer refunds the full
purchase price of the advertised product or service at the consumer's request.
20.3 When "satisfaction guarantee" or similar representations are used in advertising, any
material limitations or conditions that apply to the guarantee must be clearly and conspicuously
disclosed.
20.4 When advertising "lifetime" warranties or guarantees or similar representations, the
advertisement must clearly and conspicuously disclose its intended meaning of the term
"lifetime."
20.5 Sellers or manufacturers should advertise that a product or service is warranted or
guaranteed only if the seller or manufacturer promptly and fully performs its obligations under
the warranty or guarantee.

1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser.
Advertisers should be prepared to substantiate any objective claims or offers made before publication or
broadcast. Upon request, they should present such substantiation promptly to the advertising medium or
BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of
competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately
considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material
fact.

13. Price Equaling, Meeting Competitors' Prices
13.1 Advertisements which set out company policy of matching or bettering competitors' prices
may be used, provided that:
13.1.1 The offer is made in good faith;
13.1.2 The offer clearly and conspicuously discloses fully any material and significant
conditions which apply including, if applicable, what evidence a consumer must present
to take advantage of the offer; and
13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an
implicit obligation to adjust prices generally for specific products or services. This may be the case
where the advertiser's price for a product or service is not as low as or lower than a competitor's
price