Business ProfileforIsland Services

In November 2012, BBB contacted this business about the presence of savings claims and superiority claims on the business' website. Specifically, BBB requested that the business provide substantiation of the claims or remove them from their advertising.

The Code of Advertising indicates regarding superiority claims that truthful comparisons using factual information may help consumers make informed buying decisions, provided:
1. all representations are consistent with the general rules and prohibitions against false and deceptive advertising;
2. all comparisons that claim or imply, unqualifiedly, superiority to competitive products or services are not based on a selected or limited list of characteristics in which the advertiser excels while ignoring those in which the competitors excel;
3. the advertisement clearly discloses any material or significant limitations of the comparison; and
4. the advertiser can substantiate all claims made and advertising which deceptively or falsely disparages a competitor or competing products or services should not be used.

The Code of Advertising indicates the following about claimed results: Claims as to energy savings, performance, safety, efficacy, results, etc. which will be obtained by or realized from a particular product or service should be based on recent and competent scientific, engineering or other objective data.


To date, the business has not responded to BBB's requests and the claims can still be found on the website.