Business ProfileforFactory Direct Windows and Doors LLC

In December 2023, BBB contacted the business regarding the following advertising claims. To date the business responded but did not provide further substantiation. BBB was not able to confirm the business manufactures windows.

“Factory Direct Windows & Doors Don’t Overpay, Go Direct and Save Today!” 
“Made in the USA” “American Craftsmanship: Quality And Durability In Every Window“
"Our commitment to American manufacturing is unwavering. Every window we offer is proudly made in the USA, ensuring the highest standards of quality, durability, and craftsmanship. By keeping our production close to home, we maintain strict quality control and uphold our promise of delivering exceptional products to our valued customers."
“No Middleman Markup: Direct prices = Big Savings.”
“Green and Efficient”
“Limited Lifetime Warranty”
“Guaranteed Low Pricing”
“Unbeatable Prices - As a direct manufacturer, we cut out middlemen, providing you with premium products at factory-direct prices.”
“Time and Cost Savings Direct sourcing reduces lead times, making your construction process more efficient and cost-effective.”
“Our new construction windows are meticulously crafted..”
“From sturdy frames to energy-efficient glass, our windows are built to withstand the test of time and the elements…”
“Our new construction windows are designed…”
“Factory Direct Vinyl Windows  - Discover the epitome of craftsmanship with our custom made vinyl windows, meticulously designed to enhance your home in every way:”

BBB Code of Advertising indicates: 
8. “Factory to you,” “Factory direct,” “Wholesaler,” “Wholesale price”
8.1 The terms “factory to you,” “direct from maker,” “factory direct,” “factory outlet” and the like can be used where all advertised products are actually manufactured by the advertiser or in factories owned or controlled by the advertiser.
8.2 The terms “wholesaler,” “wholesale outlet,” “distributor” and the like can be used where the advertiser actually owns and operates or directly and completely controls a wholesale or distribution facility which primarily sells products to retailers for resale.
8.3 The terms “wholesale price,” “at cost” and the like can be used where they are the current prices which retailers usually and customarily pay when they buy such products for resale.
8.3.1 For example, where the advertiser buys its products from a manufacturer, a claim that it sells at “wholesale prices” can be used if its prices are comparable to those charged by wholesalers in its trade area.

32. Business Name or Trade Style
32.1 Business names or trade styles must not contain words that would mislead consumers either directly or by implication.
32.1.1 For example, a business name or trade style can use the words “factory” or “manufacturer” where:
- The advertiser actually owns and operates or directly and completely controls the manufacturing facility that produces the advertised products; or
- The term would not likely mislead consumers in the specific context in which it is used.
32.1.2 Similarly, a business name can use the term “wholesale” or “wholesaler” where:
- The advertiser actually owns and operates or directly and completely controls a wholesale or distribution facility which primarily sells products to retailers for resale; or
- The term would not likely mislead consumers in the specific context in which it is used.

37. “Made in USA” Claims
37.1 “Made in USA” and similar terms used to describe the origin of a product must be truthful and substantiated.
37.2 An advertiser must not express or imply that a product or product line is exclusively “Made in USA” unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.
37.3 Advertisers can refer to products that are manufactured with foreign components as “Assembled in USA,” if the product's principal assembly and last substantial transformation was completed in the U.S.
37.4 Qualified “Made in USA” claims, for example, “60% U.S. content,” “Made in U.S. of U.S. and imported parts,” are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified “Made in USA” claims, like unqualified claims, must be truthful and substantiated.

20. Warranties or Guarantees
20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.
20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.”
20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

12. Lowest Prices, Underselling Claims
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
12.2 Unqualified underselling claims must be avoided.
12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.
13. Price Equaling, Meeting Competitors’ Prices
13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
13.1.1 The offer is made in good faith;
13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.

1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.