Business ProfileforImpact Dog Crates

On October 6, 2021 Better Business Bureau contacted Impact Dog Crates concerning advertising claims found on its website, www.impactdogcrates.com. Specifically, the company is displaying a "Made in the USA" seal, as well as a lifetime guarantee & guaranteed to ship in 3-7 business days and does not provide the details of the guarantee.

When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. Shipping guarantee should be honored or not promised if the expected arrival time cannot be met.

An advertiser must not express or imply that a product or product line is exclusively “Made in USA” unless all or virtually all of the product is made in the United States. All significant parts and processing that go into the product must be of United States' origin. That is, the product should contain no — or negligible — foreign content.

According to the Code of Advertising, advertisers bear primary responsibility for truthful and non-deceptive advertising. Advertisers should be prepared to substantiate any claims or offers made and, upon request, present such substantiation promptly to the advertising medium or BBB. 

Despite written requests, as of October 25, 2021, Impact Dog Crates has failed to substantiate or modify its advertisements. 

For additional information on the Code of Advertising, please visit https://www.bbb.org/code-of-advertising.