Business ProfileforZEN LEAF

On 5/15/2024, BBB contacted the business regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on. Also,the business advertised health claims which  claims relating to performance and results should be backed up by reliable evidence  as required by BBB’s Code of Advertising.

The business advertised the following product on their website:

A review of your website https://zenleafdispensaries.com , we have found the following:

https://zenleafdispensaries.com/locations/aurora/recreational-menu/

Fresh Powder

$49.00  $70.00

-              Pricing is not defined for consumers (our price, retail price, store price, etc.) for various products.

Effects: Cerebral, Creativity, Uplifting

• All health claims should be substantiated and visible to consumers.

The BBB Code of Advertising States:

2. Comparative Price, Value and Savings Claims

BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.

2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:

2.1.1 Their own former selling price;

2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or

2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).

2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.

2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.

34. Claimed Results

Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.