Business ProfileforCHITIVA LLC (BRIDGEVIEW)

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

On 7/26/2022, BBB contacted the business regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on.  In addition, BBB asked the business to substantiate health claims as advertised for the product as required by BBB’s Code of Advertising.

The business advertised the following product on their website:

https://chitiva.co/collections/edibles/products/25-mg-cookie-chocolate-chip

THC - 25 Mg - Chocolate Chip Cookie

$5.00  $10.00

https://chitiva.co/collections/flower/products/flower-diamond-loco

Flower - THC Indica - Diamond Loco (DAC)

$50.00   $60.00

https://chitiva.co/collections/flower/products/flower-bbc

Flower - THC Hybrid - Rosetta Stoned

$50.00 $60.00

Effects: Pep in your step, buoyancy, joyful, Talkative and endurance

https://chitiva.co/collections/flower/products/flower-cbd-scythian-fire

Flower - CBD - Scythian Fire

$40.00 $50.00

https://chitiva.co/collections/flower/products/flower-za

Flower - THC Indica - Za

$50.00   $60.00

Effects: Couch lock, calm, brain fog, relaxed and unhinged

-The slash on the price indicates that there is a price comparison being made without disclosing the basis for the comparison.

- Please provide substantiation for all of the health claims for all of the types of consumption for the products sold. This is for both the medical and adult use menu.

The BBB Code of Advertising States:

1. Basic Principles of the Code

1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

2. Comparative Price, Value and Savings Claims

BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.

2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:

2.1.1 Their own former selling price;

2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or

2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).

2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.

2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.

34. Claimed Results

Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

As of 8/22/2022, business has not responded to BBB emails or substantiated claims.