Business ProfileforMills Motor, Inc.

The dealership posted the price of the car I was interested for a specific amount and when I got to the dealership which is 1.5 hours away the price was different because I didn’t meet the trade in discount or finance discount requirements. (My car had too many miles on it for the trade-in discount and I was planning on paying cash and not financing thus I didn’t get the finance discount.) I should have read the fine print on cars.com where the dealership can put notes but I didn’t. I was using cars.com and going strictly off their DealGuage metric on their app. They were saying this was a “great deal.” A vehicle shouldn’t be listed as a “great deal” if there are stipulations that need to be met for that deal. The price should be the offer price and then the sales rep can use “financing option” as a selling point along with “trade in bonus” as a selling point. In my mind, when the dealership posts their price lower than actual, they are reaping in the benefits of cars.com “deal gauge” in that it will state it’s a good deal even though stipulations have to be met. It’s very misleading to the consumer. I drove 1.5 hours with the intention of getting that “great deal” but wasn’t aware of the stipulations until I got there. Partly my fault for not reading in-between the lines but I think it’s wrong for the dealer to utilize a third party’s rating system by using a price that is only accurate if certain stipulations are met. Now I know why people hate buying cars. Both the sales man and sales manager were great, courteous and kind and did what they could to close this deal and make me happy. My biggest gripe is the methods used by marketing to get consumers in the door.