Business ProfileforRe-Move-All
Additional business information
On November 14, 2023, BBB contacted the business regarding its website advertising "eco-friendly."
According to the BBB Code of Advertising, Environmental Benefit Claims
Advertisers should avoid broad, unqualified environmental claims such as “green” or “eco-friendly.” Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.
General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence ((often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.
Unfortunately, the business failed to respond to BBB's request to modify or remove the verbiage.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 2 Rip Rap Rd, Bernardsville, NJ 07924-2123
- BBB File Opened:
- 12/31/2018
- Years in Business:
- 11
- Business Started:
- 12/29/2012
- Business Incorporated:
- 3/29/2012
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.BBB records show a license number of 39PM00117600 for this business, issued by NJ Office of Consumer Protection - Regulated Business Section
These agencies may include:
NJ Office of Consumer Protection - Regulated Business Section
PO Box 45028
Newark NJ 07101
- Type of Entity:
- Limited Liability Company (LLC)
- Business Management
- Jesse McDonald, Owner
- Contact Information
Principal
- Jesse McDonald, Owner
Customer Contact
- Jesse McDonald, Owner
- Additional Contact Information
Email Addresses
- Sales
- Technical Support
Customer Complaints
0 Customer Complaints
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