Business ProfileforDasan Building Group, LLC
Additional business information
On November 15, 2023, BBB contacted the business regarding its website advertising "eco-friendly."
According to the BBB Code of Advertising, Environmental Benefit Claims
Advertisers should avoid broad, unqualified environmental claims such as “green,” or “eco-friendly.” Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.
Advertisers should not make broad, unqualified general environmental benefit claim like “green” or “eco-friendly.”
Advertisers must qualify general claims with specific environmental benefits.
Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualification for any claim must be clear, conspicuous, and understandable.
When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.
Our goal is to help businesses avoid unreasonable consumer expectations and minimize potential liability whenever possible.
Unfortunately, the business failed to respond to BBB's request to modify or remove the claims.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 10 S River Rd, Cranbury, NJ 08512-3615
- BBB File Opened:
- 3/21/2014
- Years in Business:
- 12
- Business Started:
- 12/1/2011
- Business Incorporated:
- 12/1/2011
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.BBB records show a license number of 13VH06570000 for this business, issued by NJ Division of Consumer Affairs
These agencies may include:
NJ Division of Consumer Affairs
124 Halsey Street, 7th Floor, PO Box 45027
Newark NJ 07102
- Type of Entity:
- Limited Liability Company (LLC)
- Business Management
- Mr. Dale Leader, President
- Mr. Sandy Heller, President
- Contact Information
Principal
- Mr. Dale Leader, President
- Mr. Sandy Heller, President
- Additional Contact Information
Fax Numbers
- (268) 392-3956Primary Fax
- (268) 392-3956
Customer Complaints
0 Customer Complaints
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