Business ProfileforDiversified Benefits Corporation
Additional business information
On August 29, 2023, BBB contacted the business regarding its website advertising "up to" price savings claims.
According to the BBB Code of Advertising, "Up to" price savings claims
Where a savings claim (for example, "save up to 40%") covers a group of items with a range of savings, the number of items at the maximum savings must comprise a significant percentage, at a minimum 10%, of all the items in the offering, unless local, state or provincial law requires otherwise.
- To avoid confusion or any possible deception, an advertiser should consider including a disclosure of both the minimum and maximum savings available under the offer. In such an instance, the advertiser must avoid an undue or misleading display of the maximum.
Unfortunately, the business failed to respond to BBB's request to modify or remove the claims.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 450 Raritan Center Pkwy Ste A, Edison, NJ 08837-3944
- BBB File Opened:
- 5/30/1996
- Years in Business:
- 30
- Business Started:
- 4/1/1994
- Type of Entity:
- Corporation
- Alternate Business Name
- Dental Call
- Business Management
- Ms. Bernadene Giglione, President
- Ms. Amanda Meehan, VP
- Contact Information
Principal
- Ms. Bernadene Giglione, President
Customer Contact
- Ms. Bernadene Giglione, President
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
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