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    ComplaintsforDiamonds International

    Jewelry Stores
    View Business profile
    View Business profile

    Current Alerts For This Business

    Pattern of Complaint:
    BBB files indicate a Pattern of Complaint concerning jewelry purchased from a Diamonds International (DI) location while on a vacation or cruise. As of May 2024, consumers who complain to BBB about this company cite a few issues, one of which is flawed or inferior merchandise. Several consumers report that the jewelry that they bought from Diamonds International either breaks shortly after purchase or is inferior in quality. Other consumers claim that the results of an independent appraisal for jewelry they purchased from DI is much lower than what they were told at the time of purchase. In some cases, the difference in the independent appraisal is reportedly several thousands of dollars less than what was paid. A few consumers claim they were told by company representatives at the time of purchase that if they are not satisfied with the product, they can return the merchandise, but several consumers who are reportedly seeking a refund allege that they encounter difficulty with the company in reaching anyone to assist them.

    Need to file a complaint?

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    File a Complaint

    Complaint Details

    Note that complaint text that is displayed might not represent all complaints filed with BBB. See details.

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    Complaint Status
    Complaint Type
    • Complaint Type:
      Product Issues
      Status:
      Answered
      During a Royal Caribbean cruise Thanksgiving week 2022, we stopped at Diamonds International in Roatan, ********. After intense, non-stop sales pressure, I purchased several items, including a pair of Crown of Light chocolate and white diamond earrings and a Crown of Light chocolate and white diamond necklace. Upon getting these home, and having our jeweler look at them, he pointed out that the diamonds are so flawed and inferior that he would never even sell such horrible quality. (Now, I'm wondering if they switched the product?) When I asked for an appraisal, he said $400 for the earrings (I paid $4900) and $500 for the necklace (I paid $3665). I went on another cruise in April, and discovered Diamonds International now has a store onboard Royal Caribbean ships. I took the earrings and necklace to the store and explained the situation asking to return the purchases for a refund. The regional manager said there was nothing he could do, unless I wanted to upgrade and pay even more for another higher quality purchase! I just want to return these horribly inferior, over-price pieces and get my money back. I will never set foot in a Diamonds International store again. Anywhere.

      Business response

      09/14/2023

      Please see attached. We have contacted the customer directly and are working on a resolution. Thank you. 
    • Complaint Type:
      Service or Repair Issues
      Status:
      Answered
      I purchased a Longines watch from the Diamonds International location in ****** ******* on October 10, 2022 for $1900.00. After the sale, the salesperson ***** placed the watch in the incorrect box (non-matching numbers) without the instruction manual and warranty card. This was all done after our transaction. I now have a watch without provenance or all items which should have been included. I called the store and was told they lowered the prices on their watches due lost paperwork during a hurricane. I was never told of a price discount based on missing paperwork or boxes. I have offered to return the boxes I have once I receive the correct items matching my watch. Im sure a future customer would like to have the box match the watch as well. I have emailed and called. No action yet from customer service email or store. I'm persistent and I will continue to seek a resolution.

      Business response

      11/21/2022

      BBB response - ID#******** - **** Water
    • Complaint Type:
      Delivery Issues
      Status:
      Answered
      Ring delivered did not meet expectation I purchased a ring at Diamonds International shop located on the ****** Fantasy ship in December. The ring was small and fit on my pinky. I had indicated that I would rather have on my ring finger and was told it could be done and would look the same. Since we were on a cruise line, we would have to custom order the ring in order to obtain the size needed as it would be the only way to get the ring in the size and maintain the integrity of the ring. I finally received the ring and it is not the ring purchased. The solution to obtaining the ring in the larger size was to flatten the shape and add a clump of gold in the back thus making it a different ring. I called and no one answered. I sent a follow up e-mail as well because the product delivered was not the product purchased and no response.

      Business response

      03/21/2022

      Dear ************, 

      We are so sorry to hear that your recent custom order did not meet your expectations. Since the ring needed to be remade in a larger size (****) extra gold was added to the back of the ring at no extra charge to secure it/prevent it from bending. We are more than happy to remake the piece for you again free of charge. We understand that you have already spoken to **** A, head of our custom design team, and agreed to remake as stated above. 

      Thank you for your consideration and for giving us the opportunity to turn this situation around on your behalf. If there is anything else you should require please do not hesitate to contact our customer service team at **************.

      Warmest regards, 

      Diamonds International 

    • Complaint Type:
      Product Issues
      Status:
      Answered
      They switched diamonds. No refund and they took diamond and printed a bogus receipt. We are out money and diamond

      Business response

      03/21/2022

      There is no customer service claim opened for this guest. Please contact Diamonds International's customer service department for further assistance at ************** (customers outside *****************, call ***************).

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